Social investment became part of the discussion when thinking about Purple’s model and the conversation was really started by our CEO Mike Adams. Historically, ecdp had two or three income streams (funders) and that made the organisation pretty fragile and vulnerable to the decisions of other organisations. We felt that we needed greater diversity of income and we have considerable ambition for a small organisation. As we wanted to develop our business offer we knew, by definition, we should grow our range of income, and investment is one way to achieve this. As our work is about addressing social inequalities, social investment is where we thought we could get investment working with organisations who understand the social aspects of what we are trying to achieve. Social investment sits nicely between the charitable and commercial worlds.